hearScreen USA launches in October 2018 in collaboration with the American Academy of Audiology.
Research shows that people aged 55 and above have a higher incidence of hearing impairment as a result
of occupational, genetic and lifestyle factors. This age group, with a high occurrence of presbycusis,
were also the first group to rely on computer technology in their businesses and daily lives. They are
more willing and able to use mobile solutions and are accustomed to having information at the tips of
their fingers with an increased emphasis on information about health choices and health intervention
concerns. This age group also forms part of the primary target market for the hearScreen USA app.